There is no reason to create/invent new-new material for every social media platform or product you put your fingers on. A book that was written a few years ago can be cut up, combined with new information and re-introduced—new title, new ISBN, new descriptions, new cover … just new-new, all seeded with words that you created long ago. Now modified, they are repurposed.
Let’s look at blogs. If you take a blog post or an article you wrote a few years ago, even a few months ago, can be dusted off and with a make-over, re-used. How so?
- Create an audio clip for each blog post using a service such as Audioboom.
Connect your Audioboom account to iTunes and start creating your own mini-podcast.
Post them to your social media accounts. Also add clips to your website.
People like receiving information in short “bits and bites” so target audio clips to be about two, maximum five minutes in length.
- Another method to repurpose blog posts is to create boards on Pinterest for topics related to your blog posts. Weekly, I do a “tips” blog on TheBookShepherd.com website: the Kick-butt Author and Book Publishing Tips and Ahas. To repurpose it, a Pinterest Board was created for Author and Book Publishing Tips. Within the board, each tip then has a poster created and added. Done.
- Create a new Board, let’s say Expert Tips on Book Marketing, add an image from the original blog that was posted along with a brief description of that blog post and include the URL to that blog post on your Pinterest board—it’s now linked.
- YouTube is next. Have you thought about taking your blog and creating a video? You’ve got the words already done. Blogs are usually short and can be presented on a video in just a few minutes. Programs like Camtasia can be used; the cameras on tablets and iPads can be put to use; and even your phone to get your feet wet.
Tip: Repurposing previously used material is smart—in fact, there could be another book just combining a few of your blogs and articles. Themes and topics that have multiple postings are ideal to gather. Create a new Intro to them, and exit with a type of call to action—of course, a page to reference your other publications and one on how to connect with you via your social media channels and an inclusion of any services—consulting, speaking, etc.—that you provide. A new book is in your midst, created from the repurposing fairy dust.
Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 34 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #34 was published this summer: The CrowdFunding Guide for Authors & Writers. Get your copy.
Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at bit.ly/PublishingShow .
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Author U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join AuthorU.org today.
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