Monday, March 3, 2014

Make Your Website Do the Work: The 6 Site MUST-Haves to Sell More Books, Improve Your Credibility and Grow Your Following

Simply put, your website is the hub and heart of everything you do online. This is your chance to completely express who you are, what you do and the value you can add to others. It is critical to your success. Amber Ludwig, the founder of NGNG, specializing in websites, has created a variety of author websites. She will be speaking at the Author U Extravaganza on May 2, 2014. Don’t miss her presentation!

Your website is how you capture leads or build your following, and how you sell your products and services. It’s how you connect with people and get them excited to share your message.

You have a global audience at your disposal, you can’t afford not to make your website the very best it could possibly be.

There are really 6 primary goals for your website:

1  Your website MUST clearly showcase your brand.
 If you have a template-based website that looks like everyone else, how do you expect to stand out? You want to have a fresh, modern, different look to your website so you become memorable and you stand out from the sea of zillions of other websites.

2  Your website MUST clearly define your core message/beliefs, what makes you different and how you can support your prospects. If you find yourself trying to appeal to the masses or if you’re not even confident in your core message, how do you expect anyone else to understand what you do?

3  Your website MUST offer high-quality educational content. Too many people setup a website and let it sit. Your website needs constant attention and nurturing just like a plant or pet. If you don’t add fresh content or keep on top of outdated content, your site will start to die and search engines will stop sending traffic your way.

4  Your website MUST rock at capturing email addresses to convert those individuals into your loyal, long-term following. If you don’t find some way to draw in a visitor and get them excited about your content then you have an extremely high likelihood that person won’t come back again. Don’t leave it to chance! You want a strategy behind how to capture people’s interest.

 Your website MUST convert your following into customers
. Your website should not act as merely a brochure. You can absolutely generate sales from your website if you have the proper strategy going into it.

6  Your website MUST heavily integrate social media so others share your content. There are multiple ways to integrate social media into your website so that you’re A) capturing your visitor’s interest, and B) so visitors can easily share your content on their social networks. This is free marketing and a HUGE way to increase exposure to your brand and message.

I have designed and developed more than 200 WordPress websites in the past 7 years and know exactly how a website needs to be setup and function in order to generate REAL results for you.

At Author U’s 2014 Extravaganza, you’ll:
  • Take a guided tour through several websites and finally, learn the missing piece that could be getting you more sales.
  • Learn the two things that if not done correctly can really turn off prospects and ruin your results.
  • Discover the key strategies to motivate website visitors to share your content on Facebook, Twitter, Google+ and LinkedIn.

Amber Ludwig is an online business development expert who supports authors, speakers and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her multi-six-figure company NGNG Enterprises (standing for No Guts No Glory) in 2007, Amber and her team have worked one-on-one with each client creating more than 200 WordPress websites. Amber knows how a website needs to function in order to generate sales, build a fan base and attract long-term clientele. She works with clients to build a strong, branded social media presence, coaches each client on which manageable actions will help them achieve their online goals and then walks them through exactly how to do it.