Tuesday, April 19, 2016

Beware of Publishing Pitch Fests


SHEEP PITCH FEST TRN

Be careful of what is known as a “pitch fest.” Pitched to newbie authors as education, they are really designed to lure them in (and their credit cards) to buy, buy, buy and buy some more. What are they buying? Products, services, trainings—you name it.  Pitch fests are big business for the promoters. Authors want a quick fix to whatever ails them … or they are on the hunt to the “wonder cure” for quick marketing success … quick ways to get on TV … quick fill in the blank.
Typically, the person running the conference gets half of the moneys. Such a deal … for them. The truth is, is that too many attendees get emotionally hooked in the hype of the moment and buy with the herd when they shouldn’t.

Suggestion: never pay for anything without using a credit cardWhen the “hype of the moment” cools down and you are back home and realize you got roped in, that whatever you did is a wrong fit or not the right time for you, contact whoever hooked you and withdraw. Most likely you have a brief window to do this, such as three days.  If that doesn’t work, contact the credit card company and merely say that what you had initially bought was misrepresented to you and you want your money back. Companies like American Express and Bank of America move fairly quickly on their customer’s behalf (that’s you) and reverse the charges.
Tip: If you do land at a Pitch Fest, go in with a budget for yourself. I’ve seen some shell out mega-thousands with the deer-glazed look in their eyes. PitchFests will make you feel like the turkey “done” popper has popped up along with getting fannyitis as you sit through one pitch after another. It’s a hype. Author Beware.




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Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing signature - Judith TRNabout and conducting workshops on publishing since the 80s. Judith is the author of 34 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #34 was published this summer: The CrowdFunding Guide for Authors & Writers. Get your copy.
Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th.  Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at bit.ly/PublishingShow .
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