Thursday, May 9, 2013

Book Publishing eMarketing Starts with Your Signature


eMarketing is everywhere. For authors, it should start with the signature in each email. What’s in yours?
Start with using upper and lower case letters in your email and website addresses. Email and website addresses rarely are just one word wonders, especially when it comes to book titles. Help your reader to visually get cues to your name and title.Sue@IveWrittenTheMostFantasticBookInTheWorldAndYouBetterBelieveIt.comis a heck of a lot easier to read thansue@ivewrittenthemostfantasticbookintheworldandyoubetterbelieveit.com.
The typical, www.thenameofmybookisfantastic.com is too hard for your reader’s eyes. Not to mention that a whole bunch of letters strung together could actually spell out something that you didn’t intend to say. Help them out—print your websites and emails with caps on your cards, correspondence, emails, letterhead—everywhere.
Guaranteed, you will have a much better chance of them remembering you and your title.
Insert a photo of you or the cover of your book. Get a QR code–with the smartphone becoming the norm–a quick scan of the QR code via the users phone will take them to the site you want them to go–your website, an article, even the link to buy the book.
Use some color–your signature doesn't, and shouldn't be in Times New Roman, black. Boring.
What’s in your signature says a lot … are you taking advantage of it?

Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 28 books includingShow Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com.