You've got to be strategic in how you market yourself and your books. Bookselling is way beyond the bookstore—in fact, bookstores are minor players for many authors. It makes sense to be on Facebook (continues to grow–and change–by leaps and bounds), LinkedIn (business connecting); and Google+ (savvier than Facebook–watch it really takes off next year); to send out tweets on Twitter (if you have different hats of expertise, more than one Twitter account makes sense); create videos for YouTube and actively use your website (You do have a website that is updated regularly, yes?). Don’t forget the Blog–like blogs, cross promote and are a valuable tool.
If you have a new book, make sure you get it posted, with cover on your main pages within these groups. You can get the word out about your books via participating on content sharing sites that would in turn, be able to link back to you. Check out HubPages.com and Squidoo.com—post tips and tidbits—viewers will get use to seeing your name, reading your words and then find your work.
Judith Briles is a book publishing coach and known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com.
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