Friday, April 12, 2013

Should You Be Using Webinars to Sell Your Books? Advice from the Book Coach / Book Shepherd

Should You Be Using and Offering Webinars? Webinars are one of the many ways authors can reach out to present followers, as well as future. Here are a few uses of webinars to consider:

• Building relationships with your audience.
• Raising your image as Thought Leader or Expert.
• Finding Prospects – whether you want to connect with a reader, a customer or a client, you want a continuous flow of interested people – your “Audience” – coming to you.
• Selling and/or Order Taking — informing your Audience of features and benefits with the intent to close a sale or transaction.
• Demonstrating — showing and explaining how something works or is done.
• Teaching and Informing – presenting information to your audience that increases their knowledge and understanding.
Depending upon which type of webinar format you use—merely presentation or one that is more interactive, Webinars can be a valuable tool in your authoring kit.

Judith Briles is known as The Book Shepherd (, an author and book publishing expert and the Founder of Author U (, a membership organization created for the author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 30 books including her latest, Author YOU: Creating and Building Your Author and Book Platforms.
Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on the
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