It gives a variety—and I mean HUGE variety of entrepreneurs at every stage the opportunity to pitch their company to five entrepreneurs who have been enormously successful in their individual endeavors—oh, you can rest assured that they have had some detours and potholes along the way.
One show had two women who were making customized, homemade ice cream. Ice cream is one of my weaknesses, so I was already salivating. The Sharks all agreed that the product was “hot” … but took a pass. My immediate response was, “Wrong!”
There’s a lot of predators out in the publishing waters in both the creation and the production of a book. Start looking and gathering those who can guide you, and forewarn.