Monday, October 13, 2014

It's About Rules ... the Unwritten Ones in the Publishing Maze

Have you been to a writer's or publishing conference where you are a newbie? You quickly learn, and not so quickly, learn where stuff is; what's the buzz; who the must hear speakers are; what's the protocol for the conference. You learn the Rules ... and many times, the ones that matter the most are the Unwritten Rules. One of my Unwritten Rules is to avoid publishing predators ... in reality, it should be a Written Rule!
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There’s a classic scene in the movie, A League of Their Own, when manager Tom Hanks sees one of his outfielders approaching the dugout and she’s crying. He says (actually yells), “Crying?! There’s no crying in baseball!”
Hmmm … now where would that be in the player’s policy manual? It’s not. Our outfielder has been hit with one of the deal breakers of the workplace—the unwritten rules. How was she to know that there was no crying … unless someone told her about it?

The unwritten rules reveal the true culture of any environment. The conference you are attending and groups that you belong to. It’s how people treat each other, work with each other, play games—good and not-so-good—with each other. It's know insider tips on how to connect with others while you are there; how to follow up; what's expected--and not expected (or accepted). Think about media and social media--oodles of items to do, and not to do. Most of us stumble through them it's how we learn.
It's the one hundred plus unwritten rules that can destroy your success as an author, as well as the success of the book.
Recently, I was giving a speech for a group within a hospital association at its annual meeting on one of my books. One of the unwritten rules that surfaced during the exercise I do to reveal them was that if you have to see Sister _______, don’t wear red! Truth be told, the good Sister has taken quite a disliking to the color red. If you want/need something from her, don’t go bearing red. If she sees it, you are discounted, almost become invisible. It’s that simple.
You may think that it’s no big deal, but for Sister it is. And, if you had any savvy, you would have done your homework and known that it was a button-pusher for her. It’s her unwritten rule. Don’t wear red. Wouldn't it have been nice if someone had told you of her strong dislike?

~Unwritten Rules Are Everywhere~

What other button pushers do you know about? Have you even been in a situation that you thought or said, “Why didn't someone tell me about that?”

Yes, Unwritten Rules are everywhere. Most of us stumble through them it's how we learn.And here's my tip: once you see them; understand them ... start to share them with others.

Write what you know about
 
A common unwritten could be that the first person in makes the first pot and the person who takes the last cup of coffee make a new pot. Another could be if someone switches from regular to legal size paper in the copier, switch back to regular for the next person or if someone uses fuchsia paper for a flyer, switch back to white.
People who smoke get more breaks (and they don’t count the time toward a break until they get outside and light up).

Don’t sit in Bonnie’s chair or use Phil’s parking space. These are what I call pew rules. Think of a place of worship—have you ever notice that the same people sit in the same place week after week? Workplaces are loaded with pew-type rules. Parking places, pens, mugs, chairs at a meeting, space usage.
Coworkers with kids have rules—more personal phone calls are often allowed, time off for events, not working on holidays. And guess what, it bugs those without kids—they may have someone at home who is not a child and they are responsible for that need communicating with.

~Finding Your Unwritten Rules~

Set aside 15 to 30 minutes over the next few days, and just ponder scenarios in your workplace. Identify the different individuals you work with, those in management or supervisory positions and those in senior management, including your CEO. Next, list the women and men you work with directly.

Smart writers

As you identify coworkers, describe their tasks, their personalities, and the interactions you have with them. Does your manager have any idiosyncrasies, mandates, or dictum's? Do you have rules regarding days off, break time, interactions, or housekeeping? Are there dos and don’ts that everyone seems to abide by? No matter how minor anything seems, note it.
Ask yourself, “What things do you know not to do, and to do, just because you know it?” How did you learn it? By observing? By someone cluing you in?
Many unwritten rules seem common nonsensical, but when the unwritten rules are not followed, they seed discontent. Some rules are sacred cows. Some rules have everyone scratching their heads on why they are in place. A single incident may not seem important, but over a period of time, many small infractions can make life a monstrous hassle. It’s not the written rules (show up, do your job), it’s the unwritten rules that can make or break you and your workplace.
Finally, as you learn the unwritten rules, share them. Wouldn't it be so much easier if there was a list of what and what not to do to keep everyone out of the hot water?


2014_JBriles-1Judith Briles is known as The Book Shepherd a book publishing expert and coach. She is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 31 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord Indie/Fab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences.
Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Unplugged, a two and 1/2 day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th.  Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at http://togi.us/authoru. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.

5 More Publishing Blunders to Avoid ... Part II

Publishing Blunders aren't fun ... as pointed out last week with the first 5 Publishing Blunders.
Last week, I identified the first 5 on my hit list of blunders: Not niching your market-get over that your book is for everyone--it's not; not grasping that this thing called authoring and publishing is a business; using the wrong editors (sorry Mom); not creating a Author and Book GamePlan from the get-go;  and believing that your book will in an instant success and bestseller. Blasting through them isn't done overnight ... it's work.

oops
 They can knock down your confidence, sabotage your bank account, and diminish your credibility. The savvy author can side-step many of them by not rushing to publish and getting educated to the publishing process. And, by using common sense. Here's the remainder of the Big 10:

6     Believing that book marketing starts after a book is published. There is nothing vague about marketing. It starts before the book goes to print—if you didn't it starts now. Today, it is seeded with lists—who knows ya’ baby! Social media is an active ingredient in Facebook, Twitter, LinkedIn Groups (especially for business books), Pinterest (if your book’s market is for the female audience, Pinterest is a must), YouTube, and Blogs—yours and others that are your genre oriented. For fiction authors, eBooks are a great tool in kicking off a book—offering free chapters to seduce readers before rolling out the book and building a buzz
Ideally, you want a marketing plan in place long before you go to print. Most authors don’t. It’s part of the over-all plan. For authors who are post printing, it doesn’t mean all is lost. It just means you’ve got to move faster and smarter. Now.

Read profusely within the genre copy

Savvy authors include in their marketing plans which platforms they will be working with and on; what their budgets are; what and where their personal skills are best used; what pros do they need to assist them; what time are they going to dedicate to marketing; what lists/names they need to build within social media; what blogs they should follow to make both comments on as well as to reach out when time is right to launch/market their books; what complimentary promotions would be a fit; what industry, association or groups might be possible fits to connect with; and so much more. It’s part of the plan. The good news is that the Internet has allowed authors to roll-out a variety of different launch strategies to keep books alive.

7     Believing that if you pay a company to publish your book, you are “self” of “independent” published. Understand this: If you pay a publisher to publish your book, and that publisher uses its own ISBN on your book, you have not self-published—you are in what is called a “pay-to-publish” operation; a subsidy publisher; or a vanity press.  You really have little control or little say. In most cases, editing in non-existent; cover and interior designs are so-so—usually done via a template of sorts … you get to choose vanilla or vanilla.
Savvy authors know that vanity presses usually produce an inferior looking book that few reviewers care about and that most bookstores ignore. The stigma that the “self” and “indie” markets carried is evaporating. To make sure that you don’t get caught in the fog—create a quality print book using book professionals. For eBooks, professionals are still used for editing, cover design, sometimes layout and marketing strategies.

8     Believing that you can do it all yourself. Can you do it all? Sure … and it would look like it. Errors are guaranteed—from the cover, to the copy on it, to the interior and the editing. In other words, it’s everywhere.
Savvy authors know that authoring and publishing is a team thing—it isn't a solo act. Get help—ask around. Look at covers that you think rock—who designed it? Always read the Acknowledgements and copyright page—you will usually see these pros that were major assists in the creation of the book ID’d. Google them.

9     Believing that everyone should pay for a book. Give some away—in fact, it may be a key marketing strategy to give a lot away. For reviews from print; for testimonials (think Amazon); for consideration for a speaking gig; for libraries; for contests; for raffles; for getting your name and title out there; for who knows what … it’s all part of marketing.
Savvy authors routinely give away hundreds of copies.

10  Believing that time is short and you have to rush to publish. Outside of poor editing, failure to use professionals; and failure to market—rushing to publishing guarantees failure in a massive way. Breathe along the way—get the right cover, the cover that really says what the book is about and beckons to the reader; the right interior layout—the one invites the reader in and creates a visual path to eases and supports the reading journey; the right editing—the one that supports your voice and vision; if you are printing, the right printer—not all are the same; if you are going the electronic route—learn how to do it right if you are going to try it solo … or engage someone who professionally lays out e-Books. And most of all, write with your voice and write well. If it’s not your skill, get help.
Savvy authors know that books don’t happen overnight.
Every author will make a blunder … most likely, plenty of them. Some will cost little in money; others lots. Some can be corrected with a few tweaks; others will need a wrecking ball to unravel what happened. Know that you will have mistakes—they’re rarely book fatal, although it’s a possibility. They can be costly, bruise your ego and slow your publication … and in many cases, were preventable. Get savvy, get smart … and ask questions before you start the process. Here's to your amazing success!


2014_JBriles-1Judith Briles is known as The Book Shepherd a book publishing expert and coach. She is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 31 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord Indie/Fab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences.
Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Unplugged, a two and 1/2 day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th.  Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at http://togi.us/authoru. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.

Friday, October 10, 2014

Enter the Draft to Dream Book Publishing Competition

HOT News for all authors and authors-

to be!

Make your publishing dream come true

…with the Author U Draft to Dream Book Publishing Competition

 download-entry
  • Do you have your manuscript ready or almost there?Draft to Dream Book Publishing Competition
  • Is crossing the finishing line and having your book in print a goal?
  • Would you like expert publishing help for free?
As the premier authoring resource in the country, AuthorU.org creates community, education, guidance, vision and success for the serious author. It is a 501c6 non-profit membership organization. The Draft to Dream Book Publishing Competition is your tipping point to realize your dreams … to make your book a reality.
4 amazing authors to-be will stagger away with a Grand Prize valued at $10,000. Copy Editing, to Cover Design, to Interior Layout, eBook creation, Advanced Reader Copies, Global Distribution, Ingram Catalog, Virtual Assistance, one year Membership in AuthorU.org, full registration at the Author U annual Extravaganza, one year membership in APSS, Author Photo Shoot, Crowdfunding Platform, Printing Discounts, Platform Strategy Session, National Top 10 Library or a National Top 10 Independent Bookstore sales campaign, One-on-One sales presentation to 20 buyers and Librarians across North America, BookBar in Colorado will carry book with 100% of sales going to author, the Tattered Cover Press print package, entry into both the USA Best Book Awards and International Book Awards, $300 in legal assistance.
20 Finalists will get prizes valued at over $500 including a 6-month membership to AuthorU.org, webinar designed exclusively around Nuggets for Newbies, exclusive teleseminar dedicated to social media for authors and tools to use, exclusive webinar with Ingram, discounts to all Author U events and complimentary attendance at the Eaglet/Eagle Publishing Day at the Author U Extravaganza on May 7, 2015, participation in a special How-to Crowdfunding Webinar, Special teleconference with open mic dealing with back office, shopping carts, websites; Beyond the Book Store by Brian Jud, Show Me About Book Publishing by Judith Briles, John Kremer, Rick Frishman and The Write Way by Amy Collins.
All Entrants will receive a free copy of the Author YOU Mini Guide to Publishing Timelines and two months of The Author Resource ezine exclusively available to Author U members (value $30).

Early Bird Entry Fee $99 (by November 30th) - Author U Members

Early Bird Entry Fee $119 (by November 30th) - Non-Members

Tardy Bird Entry Fee $119 (after November 30th) - Author U Members
 

Tardy Bird Entry Fee $139 (after November 30th) - Non-Members
 

All entry registrations must be in by January 15, 2015. Finalists notified by April 20, 2015. Manuscripts must be received in the Author U offices no later than January 19, 2015.
Author U ExtravaganzaWinners will be announced at the AuthorU Extravaganza May 8th, 2015.

Disclaimer: There will be no “upsales” from sponsors of the services provided and/or won. Services have been donated by the sponsors of the Draft to Dream Book Publishing Competition and AuthorU.org.
Author U is a membership organization thatis an authoring resource that creates community, education, guidance, vision and success for the serious author. It does it through The Author Resource, an ezine for members, multiple monthly programs including Brunch & Learn, Webinars, Tech Tool Boxes, Author YOU Circles, the Author U - Your Guide to Book Publishing radio show, Hangouts On the Air, Author Mentoring Mondays, BookCamps and the annual 3-day Author U Extravaganza.

Monday, October 6, 2014

Are You Sparking All the Plugs for Author Success?

One of the website strategist and specialists I bring into work with many of my authors is Amber Ludwig of NGNG. Last year, AuthorU.org did a special BookCamp that focused on the six critical areas that are must haves to make it in the authoring world today that she addresses.

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As the principal and visionary of InsightfulDevelopment.com, every time she works with authors on websites and branding, she looks at these sparks to get them going:
  • Social Media
  • Branding and Message
  • Building a Dedicated and Responsive Following
  • Product Development
  • Website Do’s and Don’ts
  • Content and Blogging
Beginning with Author Branding, it starts with focus—what do you do; what do you offer. Defining and demonstrating a clear and succinct mission statement was created; creating a personal tag that others hook immediately with who and what you are and do; clarity on what you do for your audience; and probing into uniqueness were woven throughout.
Website checklist—items that aren't normally asked or included is critical to probe. Anyone who says or things that websites are minor plays are ignorant in today’s online world—the website is now the bug of everything you do online—from capture leads, to connect with others, to selling your products and services.
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What you put on your website is Content—make sure it’s the right content to match your message and your brand. An excellent exercise on developing content was engaged, where the outcome would deliver bdownloadlog post ideas, articles, product development—all taking the author business to another level.
 
 
 
All authors want fans and List Building is critical. The concept of creating free, high value informationList-Building and replacing it often was explored. IDing formats, topics, catchy titles and implementation for roll-out strategies were explored. List Building requires email collections, Mail Chimp was highly recommended over Constant Contact that has become stagnate it what it offers to users. Key take-away was that when List Building in is play is that there must be a clear call to action on what to do next.
 
Books are products, and Product Development can start before, during or post publication. eBooks, multimedia, CDs, DVDs, teleseminars, webinars, home study course, coaching, group coaching, inner circle clubs, conferences, seminars and membership programs were all explored.

Lastly, Social Media, and the top networks of Facebook, YouTube, Twitter, LinkedIn, Google+, Pinterest and Instagram were explored. Beginners start with posts for Twitter once or twice a day, then build; blogging must be consistent, ranging from one to three times a week. For Facebook, just do it! Emphasis was made on not commercializing/pitching on the Personal welcome page … it goes on the Business/Fan page with suggestions on using Facebook ads to direct attention to whatever products were being highlighted on the website.
Social-Media-Marketing
When posting, keep this in mind: Is your post word-of-mouth worthy? Is your post inspiring? Does your post have a call to action? Is your post interactive?

Calls to Action are critical. You need all six elements--the sparks to keep your author and book plugs in action. Don’t use social media in a lame matter. It’s an amazing and massive tool that has a variety of options to support you and your book. Start with the main players and deep dive into the one that works well for you. Get a website makeover if necessary. Start thinking “what else”—what other products can you develop using your expertise and book as the foundation. Work on building your crowd, fans are important. And keep building on your content.

select good people
 
 
2014_JBriles-1Judith Briles is known as The Book Shepherd a book publishing expert and coach. She is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 31 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord Indie/Fab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences.
Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Unplugged, a two and 1/2 day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th.  Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at http://togi.us/authoru. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.

10 Blunders Guaranteed to Crush Your Publishing Efforts ... Part I

Everywhere you turn, there is info via the Internet , on the bookshelf,  via videos,  and certainly from workshops. You would think that any beginning author would start with a quick search on the Internet to begin their quest. It would certainly reveal a plethora of information—how to do it; what not to do; publish your book for a few hundred bucks, become a best-seller; sell books by the boatloads—you name it, it’s out there.
Oops Word on Big Red Button Correct Mistake

Yet, a huge number of would-be authors start the process clueless … compounded blunders and mistakes … many that could have been prevented with a little prep work. Starting with these first five:

1     Believing that your mom, brother, sister, pal, neighbor will do the editing that your book—every book—needs. Unless they edit for a living, do ask them to read your book for a basic “flow”—does it flow, is the story/concept connected? Is there a beginning, middle, and end? If it’s non-fiction, does it provide solutions? Is it clear, to the point? If it’s fiction, is the story engaging? Are the characters interesting? Does the reader care about them what they do, become, happens?
Savvy authors work with an editor that “gets” their book, supports the “voice” of the author and does it for a living.

2     Believing that your book is for everyone. Get over it—your book isn’t for everyone—that’s a fantasy. Could it sell zillions of copies to lots of people? Sure—but not everyone.
Savvy authors-to-be learn early on that a book that has a niche market can gather a following—followings lead to book sales and chatter. Chatter is good.

3     Believing that your book will be a roaring success and sell mega-thousands of books. And for that matter, too, too many authors-to-be are not really able to determine what success means in bookland. The latest and greatest story about an author who has sold a million copies via the 99 cent e-Book route is surely going to happen … maybe …most like, not. Be realistic—the average author in the self-published arena sells a few hundred copies. That’s it. If with a New York publisher, it’s not a lot more.

you and your book

Savvy authors know that if their book is going to be a roaring success, it’s they, and only they that will make it happen. In other words, they've got to work their butts off. And they need a plan to do it. Success doesn't have to mega-thousands in book sales—it can mean consulting, recognition, media appearances, speaking engagements, another book, even just a few letters from buys who have written saying what a difference the book made in their lives.
4     Believing that you can wing your way to success. Game plans are important. In fact, they are critical. See above. They include the who, what, where, when and why. Plans ID who the target market/reader is; they are clear about what the book is about and what it’s purpose is; they know where there market is; when the timing is ideal to launch the book (and yes, launching needs a plan as well); and they are very, very clear as to why they are writing the book and why they, the authors, should be the author.
Savvy authors have fire in their belly—that they need a plan to keep the fire burning.

5     Believing that publishing is not really a business. Not grasping the simple fact that publishing is a business; that there is a P&L you need to understand and answer to; that understanding and negotiating contracts will come into play; and that you need to view that you have an investment in play.
Savvy authors view publishing as a business and learn to evaluate what the costs are, as where their break-even comes into play.
Every author will make a blunder … most likely, plenty of them. Some will cost little in money; others lots. Some can be corrected with a few tweaks; others will need a wrecking ball to unravel what happened. Know that you will have mistakes—they’re rarely book fatal, although it’s a possibility. They can be costly, bruise your ego and slow your publication … and in many cases, were preventable. Get savvy, get smart … and ask questions before you start the process. Next week is Part II of the Big 10!



2014_JBriles-1Judith Briles is known as The Book Shepherd a book publishing expert and coach. She is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 31 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord Indie/Fab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences.
Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Unplugged, a two and 1/2 day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th.  Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at http://togi.us/authoru. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.

Friday, October 3, 2014

Leave Me Alone ... I just want to write my books …

Sometimes the best of an author’s plan goes kaput.

                    The question that should be asked: was it a plan, a real plan … or a fantasy … or a wish?         
               
13 - 1

We authors are good at creating the “what ifs” during the germination of a book; during the writing of a book; during the production of a book; during the marketing of a book; during the life of a book. Books are exciting … and when it’s in hand and available, euphoric. It’s your newborn. Of course you want it to do well, to soar.

Discover your heart

When do the “what ifs” become a reality? The answer is direct: with a plan, or maybe several. Author success is rarely stumbled upon. It’s not like winning the lottery where you put a few bucks in for a chance at the mega-million dollar pot. Realistically, we know that the odds are humongous against winning, but hey, someone has to and why not “me”?—and if I don’t buy my chance, I can’t play. So there.

Don't put off writing

Authoring and Book selling isn't the lottery. You don’t buy a chance. The truth is that the creation of a book, even though it took years to do, is a mere fraction of the time, energy, commitment and money needed to teach it to walk. But …

     I just want to write my books. 
    That’s all I want to do. 
    If I just didn't have to do all this “other stuff” to support the book; to market the book; to sell the book, I could write more fabulous books. 
    My books are awesome; people just need to find them.
    I just want to write my books.
   Why can’t I just write?

And, gulp, what happens if your newborn doesn't walk? That definitely wasn't in the plan. Or, was it? If you failed to put together a plan post the book birth that would train your baby to walk, then run, you failed to plan. And if you did have a plan, and it didn't work, what did you have in place for Plan B? Plan C? Plan D …?

5

If you want to be a “kept author” … that takes a plan, not a wish. What’s yours?

Leave me alone ... I just want to write isn't a viable option full time. If you have a hefty trust fund or independent income that can support you, it is. Otherwise, you have a book or books to sell. As the person who knows them best, who better than you?


2014_JBriles-1Judith Briles is known as The Book Shepherd a book publishing expert and coach. She is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 31 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord Indie/Fab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences.
Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Unplugged, a two day intensive limited to a small group of authors who want to be seriously successful. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at http://togi.us/authoru. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.




Book Publishing: Authors Beware … What You See and Write In Word Is Not What You Get!

After spending several hours with a client who was incredibly frustrated (and most likely PO’d at me for being the messenger) that what she had so carefully structured in her 8 x 11 print out version was most likely NOT going to be the same presentation in the interior design of the finished book that she had slated for a 6 x 9 format. Not to mention that the ebook version will be all over the map--she couldn't believe that the reader could change the font size, thus altering the number of pages and the size of content on the page.

Perfection - Edited Jan

Here’s the heads up: what you put down, page-by-page in your Word document/pdf may have little to do with what it looks like in the formal book layout. So … don’t make yourself crazy in trying to format things in the future. Just make your words sing.
You want to break up your copy—today’s eyes only will take in so many works—give them a break. Use Sub-titles to lead into new sections. Use call-outs and boxes—no, don’t actually box the words for visual change in your Word document as well as to accent major ahas and thoughts. Your book designer will do the "treatment" so that the words you want to pop out have the right effect.

To do this, help the interior designer out … insert a “lead in” to the section/segment that tells the layout person this is special—needs to be handled differently from text.

Most prefer a “start box” at the beginning of the special text; “end box” at the end… doesn't means it’s in a box, just that something will happen around this copy—be consistent and use that type of formatting throughout. Once the designer knows your “signature” his or her journey with you will be so much easier.
If your call-outs have special sections that must be contained on a specific page or between paragraphs, the probability of creating “gaps” or “holes” may be created—leaving the preceding or ending page “short”.
When your add all kinds of bells and whistles within your original manuscript, a layout nightmare is created, almost requiring a page-by-page tweaking (meaning more costs)—designers have got to create a template for the book that is customized for you, but consistent. Just because a word count is the same on a Word document page, doesn't mean that it will lay down the same in a formal book layout program—breaks, leading between lines, bolding of words/phrases/paragraphs, # of paragraphs, sub-titles, illustrations and call-outs, etc. will alter the final lay down. Guaranteed.

Smart Authors

Your designer will work with you and recommend a text font to use in the book, as well as title and sub-title font. Remember—eBooks are in their own world … the reader, on the eReader selects the font that she or he wants, as well as the size. That careful layout that you envisioned becomes a fantasy. Just make your words sing.
 
 

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Judith Briles is known as The Book Shepherd a book publishing expert and coach. She is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 31 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord Indie/Fab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences.
Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Unplugged, a two and 1/2 day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th.  Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at http://togi.us/authoru. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.