Wednesday, March 13, 2013

Calling All Authors! The Author YOU Cha-Cha-Cha Sweepstakes is open!


One lucky author or author-to-be will walk away with over $6,000 in prizes this month.

Author-YOU-Cha-Cha-Cha

Enter now for the opportunity to win 10 amazing prizes … all to ONE person: http://ow.ly/iMzSz
  • Silver Success eBook Promotion from Penny Sansevieri, VALUE: $499
  • Reduce the Cost of Your Next Print Run from Color House Graphics, VALUE: $1,000
  • Book Covers Say a Thousand Things—You Get One that Does from Nick Zelinger, VALUE: $750
  • Author U Extravaganza May 2-4, 2013 in Denver, CO from Author U, Value: $560
  • Premium Conversion and Distribution form BookBaby, VALUE $249
  • Every Book Needs an Editor for 10 Hours from John Maling, VALUE: $500
  • Extreme FaceBook Makeover from Georgia McCabe, VALUE: $750
  • Specialty Ad Placement in Premium Book Catalog form Brian Jud, VALUE: $500
  • The Book Shepherd Consultation from Judith Briles, VALUE: $750
  • Para Promotion program for Book Marketing and Sales from Dan Poynter, VALUE: $497 

Will you be the lucky winner? Why not!
Enter the Author YOU Cha-Cha-Cha Sweepstakes now:

http://ow.ly/iMzSz

 
Dr. Judith Briles 
The Book Shepherd - The Author and Publishing Expert

Create. Strategize. Develop. Publish. Achieve.
Chief Visionary Officer: AuthorU.org


Monday, March 11, 2013

Authors: Are You Emotionally Driven or Intentionally Driven?


Emotions and Intentions. They affect us all when it comes to the book.
emotions1
Sharing with a publishing colleague that I’m always amazed that authors wait until the last minute to sign up for things. “Pay more later for the same thing that I could have gotten for less sooner,” is their operating model. Or, “I just can’t make up my mind what I want to do, to be.” Or, “I don’t like to, don’t want, to prioritize.” Or, “My book success really isn’t critical … at least now.”
What prompted our discussion was a recent conversationwith a client who said that she wouldn’t be attending the Author U Extravaganza May 2-4, 2013 because she had another workshop that she was going to register for the same week—it was one with a business sales orientation. I had held a spot for her at the early bird rate. Well, business sales are important. But …
And it’s not just a “big but,” it’s a HUGE BUT  when a book is in hand, or one is birthing, the only thing an author should be doing in “sales” is myopic. You hang with people who are making it with book sales; you hang with the people who are pros in marketing books; you hang with people who are rockin’ and rollin’ in social media strategies with and for books; you hang with anyone who is everything books. What works. What doesn’t. Period.
If you don’t, you aren’t “intentionally driven.” Your success ratio drops, and you are vulnerable to the next lure that falls in your pathway, between your ears. My client won’t be at the Extravaganza and I deleted her from the reserved spot held, a significant loss in my opinion. For her, the lure of business sales success is more attractive.
I get the emotional, and intentional, pull to build a business. But you need all the freakin’ tools that are currently used by those in your industry to launch with a “wow”—authors, books, publishing—and get ready to learn about strategies and tools that you didn’t even know existed.
intentional
That’s whereintentionalseparates fromemotional.  For book, author and business success, intentional purpose will keep you focused and on track. Intentionality = Success.
I’ll see you at the  Extravaganza if you want to be seriously successful with your books, network and hangout with 25 amazing author and publishing pros who are flying to Denver to share all their insider tips … and next year’s is scheduled for May 1-3, 2014.  Put it on your calendar. That is if you want to be seriously successful in the authoring and book business. The keynotes are already booked and half the speakers are committed.

 Judith Briles is known as The Book Shepherd (www.TheBookShepherd.com) and the Chief Visionary Officer and Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 30 books including her latest, Author YOU: Creating and Building Your Author and Book Platforms that official launches in March of 2013.  Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on the www.RockStarRadioNetwork.com
.  Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at Judith@Briles.com

Friday, March 8, 2013

Author Smarts: Twitter Top Ten Tweets for March 7, 2013


It took me fifteen years to discover I had no talent for writing, but I couldn’t give it up because by that time I was too famous. – Robert Benchley

    YourGuidetoBookPublishing_graphicToday,Your Guide to Book Publishing with Judith Briles and Nicholas Taylor where the focus was on online marketing for books, especially fiction.  You can go to the Home page ofhttp://www.AuthorU.org, scroll down and click on any of the past five show—just click and you are instantly there!



Here’s your Top Ten Tweets for the past week  
 AuthorUTweet2
Tweets are faster than a speeding bird … below are Author U’s Top Ten Tweets from the past week that you may have missed …
Success & Resources
The best revenge is success. Have you had book rejects? Here’s a list of 30 mega sellers who have had multiple.    http://ow.ly/hNoaY
Author Update on Amazon E-book Borrowinghttp://t.co/h3DANVry
Author and Blogging 101: Finding Time for Blogginghttp://t.co/A743NmeC2z

Writing
 

Good author tips/reminders for quick copy editing.http://ow.ly/hNmvq
Writers and Authors: Are you fluent in English, Sarcasm, Profanity? This is for you: http://ow.ly/hNnPS
Author YOU Smarts: Write or Die! goo.gl/jifZt

Social Media and Marketing Strategies
Simple Tips to Rank High in Google so Google will love you, your info, your site. http://ow.ly/hKi8d
The human side of branding-excellent post via @markcollier-use humo, be self in your posts. http://ow.ly/hTyIt
Pinterest Infographic: How Users Interact on Pinterest – good info for authors http://ow.ly/ipzel
Add an About Page to Your Blog http://t.co/u7dm36IhCo

Bonus
:  Last week’sYour Guide to Book Publishingwas with Bret Ridgway who delivered a “how to” in the audio world—what to do, what not to do—a wealth of information on multimedia. Listen in. http://rsrn.us/youpublish  or you can download directly from the AuthorU.org website.
Don’t forget to fill out “About” on your FB page. It’s what people see! Add your URL there.
Not following Author U on Twitter? Change that and follow:@AuthorU
Not in Author U LinkedIn Group? Join on LinkedIn today.

Thursday, March 7, 2013

Book Marketing and Selling: The Web is the Author’s Best Friend …


You’ve got to be strategic in how you market yourself and your books. Book selling is way beyond the bookstore—in fact, bookstores are minor players for many authors. It makes sense to be on Facebook (continues to grow–and change–by leaps and bounds), LinkedIn (business connecting); and Google+ (savvier than Facebook–watch it really take off next year); to send out tweets on Twitter (if you have different hats of expertise, more than one Twitter account makes sense); create videos for YouTube and actively use your website (You do have a website that is updated regularly, yes?). Don’t forget the Blog–like blogs cross promote and are a valuable tool.
If you have a new book, make sure you get it posted, with cover on your main pages within these groups. You can get the word out about your books via participating on content sharing sites that would in turn, be able to link back to you. Check out HubPages.com and Squidoo.com—post tips and tidbits—viewers will get use to seeing your name, reading your words and then find your work.
AND, If you are in Colorado January 21st … make sure that sign up for Author U’s Winter BookCamp with niche marketing guru Brian Jud.  Here’s the info:

Judith Briles is a book publishing coach and known as The Book Shepherd (www.TheBookShepherd.com) and the Founder of Author U (niversity (www.AuthorU.org), a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 28 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook.  If you want to create a book that has no regrets, contact her at Judith@Briles.com.

Wednesday, March 6, 2013

Where Do Your Book Sales Come From? Are You Findable?


Book Publishing Savvy Today:

Do You Know Where Your Book Sales Come From?
       Do You Know Where Your Clients Come From?
              Do You Know Where Your ____ Comes From?
Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not … at least today. The Internet has changed a lot of the rules of yesterday … yesteryear. It’s fast forward time…
If you have a product—a book, consulting services or any other product—today, it’s all about being “out there”—exposed, talked about, findable.
Maybe it’s time to stop asking the question, Do you know where your business is coming from? Because there isn't a definable answer. Maybe the answer is in the response zone of “… just because.”
The more that you are “out there,” the more difficult it is to track where your sales and business comes from. It’s a “just because” … you are visible, you are finable … and best of all, you are reachable.
I can’t tell you the number of people who have engaged me to speak to a group because a friend of a friend heard me speak at a conference; or that someone said that they should get my book; or that they needed an expert in my topic and found my name or my website; or that they found one of my books and eventually contacted me directly (because that information was included in the book); or that they need a book shepherd. I’m on the Internet via personal websites, posted articles and easily found via Google. Are you? Your company? Your expertise? Your services?
And, to the surprise of many … I answer the phone when I’m in my office. With cell phones … the office is anywhere … anytime.  One of my latest clients found me at 7 in the evening Colorado time when I answered the phone—it wasn’t evening or afternoon where he was—he was in China and found me via the Internet—it was 10 in the morning, next day for him. We connected; I understood his book; and we are moving to layout in days.
It amuses me when the caller expresses surprise that I answer my own phone. Why shouldn't I? Why shouldn't you?
It’s the pinball effect—people jump around until they find the fit for them. Findable. Trackable from their side … more difficult to track from yours. And you just don’t know which pinball hole it will drop into.
The reality is that most people buy—they buy anything—based on emotions. When they are seeking help, services are a product … they are most likely in the “buy” mode. Are you visible? Are you reachable? Can you verbally connect with them and “hear” their needs? Can you be found with a few key words and a computer? Are you working under today’s model or still stuck in tracking the numbers?

 
Dr. Judith Briles 
The Book Shepherd - The Author and Publishing Expert

Create. Strategize. Develop. Publish. Achieve.
Chief Visionary Officer: AuthorU.org

Tuesday, March 5, 2013

Take a short media-training course at the Author U Extravaganza


Have you wondered why celebrities being interviewed on television can look so calm when millions of people are watching them?  And have you ever wondered if you could do that?

At the Extravaganza you will learn how to perform on national television and radio while appearing calm and collected.
video
The key to any good performance is preparation. Just as actors do, media guests need to know what they are going to say during all their performances and practice their delivery of each word beforehand. Adequate preparation will make you more confident in your ability to perform and help you relax while you are on the air. 
You have probably heard that practice makes perfect. However, that is not necessarily true. Practice makes permanent, so you have to make sure you are rehearsing the right things. At the Extravaganza, you will discover the right techniques that you can make permanent.
Why video:

  • It can more than double your conversion rates on your website and other social media platforms in a fraction of the time needed for other.
  • It doesn’t have to suck up a lot of time.
  • You don’t have to be a technophile—it works equally well for the tech savvy and the technophobe.
  • Video creates Fans… they can see and hear you.
  • Video and branding goes together like peanut butter and jelly.
  • Video is cost effective—it is the least expensive way to get your visual message out.

Media training can be as easy as listening to or watching talk shows. On television, watch how successful guests interact with the host and audience. Try watching the show on which you are scheduled to appear, with the sound off to focus your attention on the guests. How do they sit? What do they wear? What are the seating arrangements and backgrounds? What are the predominant camera angles? Incorporate what you see into your own performance.
Turn the sound back on and listen to the host. How are questions asked? How does he or she stimulate audience participation? What is the pace of the show? On radio, listen to the interaction between guests and host and between guests and callers. How are stories woven into the author’s answers? Does the guest answer the host’s questions directly or follow his or her own agenda?
BONUS: At the Extravaganza, you will have the opportunity to create a short video for whatever use you want—your website,YouTubechannel—whatever! Brian Jud will guide you through your interview and you will get the clip emailed within a week after the Extravaganza. You must sign up to participate in the video shoot—there are limited slots available. Register here: http://ow.ly/igC0w  


 
Dr. Judith Briles 
The Book Shepherd - The Author and Publishing Expert

Create. Strategize. Develop. Publish. Achieve.
Chief Visionary Officer: AuthorU.org

Friday, March 1, 2013

Do You Have Author Fatigue Syndrome?



Maxine on BooksDo You Have Author Fatigue Syndrome?
Wouldn't you love to be able to pick up a pen/pencil or open a blank document on your computer and breeze through the article or chapter you are thinking about … basically having it completed within a short period of time? Or how about structuring the marketing program you've been thinking about for the past six months, but somehow summer got in the way? Your desk is clear—calendar open and there are no hiccups or obstacles to block your creative waves … yet … yet, it’s just not flowing.
You just may have Author Fatigue Syndrome! The brain cells have taken a hiatus. You are pooped and a cruise is sounding mighty fine right now! If you are feeling a tad overwhelmed … or just plain blocked on going forward, try these tips to get you back on track:
1. Take a piece of paper and divide it into four sections. In the upper left, label it ASAP—those are the items you need, really need to deal with. In the upper right, put 7 Days—these items you have to address within the next seven days—the order of importance is not relevant. In the lower left, write 30 Days—these are the items/events you need to tackle within the next month. The last column should be labeled Future. There’s no rush in dealing with any items in that list.
Now, go back to the first ASAP section—those items that need your immediate attention. One option is to cross one or several off the list with a decision that they can’t be dealt with and are in the wrong box. Items in the 30 Days box are to be ignored for now, as are those the Future and 7 Days. You are dealing with ASAP. Stay focused—it’s so much easier to acknowledge that you can’t deal/do something in the here and now but can address it next week … then let next week arrive. Meanwhile, the ASAP list gets whittled down.
2. Review what you've already created/done. Sometimes just a review will create the goose that can lay your golden egg. That idea that got buried may be stimulated; the scribbly notes you made all of a sudden make sense; or the original idea you had may take on a whole new dimension because you've let it sit in a form of stew for awhile.
3. It’s gaze in the belly button time. What’s up? Any thoughts on why you've been stuck or chosen not to go forward with your article, book, work … what? Acknowledge issues preventing you from moving forward. Maybe you don’t love the topic or subject any longer. Maybe there’s been breaking news or a morphing in the field that has altered your views. Maybe the hero of your story is really a dud. No matter what, look in the mirror and have a chat with yourself. One of my favorite Keepers is—Don’t do well what you have no business doing. If your work involves pulling teeth … your own … stop it. It’s not fun any longer.
4. Review your goals and game plan. Did you ever have any? That’s part of the gaze in the belly button time. Good idea to start here. Goal setting can get you back in the frame of mind that you initially had when you started your authoring venture. If you didn't do it, stop and do it now. I can get blue in the face, reminding you that you've got have the Vision for what you are doing coupled with the Passion for the project and the Commitment to see it through. When you do run into a hiccup, you've set up the game plan that got you started in the first place. Then it’s much easier to cross over the hurdles that pop up.
5. Plan a reward for yourself. I’m the first to admit— I've been known to start here. Okay … if I finish this chapter, I get an entire bag of M & Ms—a big one … and I've done that (you've heard of “baby fat”? This is “book fat”! If I finish this book … I get an entire month off of reading any business books and I get to read trashy novels—murder mysteries for 30 days in a row.
• When I finish this, I’m booking a cruise to a warm place …
• When the first draft is done, I’m going skiing …
• When this section is sent to the editor, I’m watching all the Oscar ® winners.
• When I complete this article, I’m … you get the picture.
Rewards and incentives work. Everyone has different ones that they march to. Find yours. Write them down. And honor them. Just having something you want—even a trivial Snickers (only one!) or a night of watching reruns of Grey’s Anatomy qualifies—it may just be the perk you need to get you back on track or celebrate a job well-done.
6. Escape to the familiar or unfamiliar … just escape. I don’t have the gift of the novelist. Oh, I've worked with authors who wear the fiction hat—tweaking their words and getting the storylines to flow. I've even had to step in and doing massive re-writes, ghosting a great deal of the book—but the initial idea was generated from the author. I dearly love a great story; yet I don’t have the gift of the creative gene that seeds the fiction writer’s journey—that sometimes wild ass idea that delivers magic to the eyes of the reader.
What I do know is that when I’m stuck and I pick up something else, leaving my “get this finished” work alone for a day or two, it’s amazing how my own creative juices can salivate with ideas that get kick-started with something totally unrelated. Kind of like take a shower and all of a sudden the “aha” drops in as the hot water pounds on your shoulders. The something else can be fiction … it can be non-fiction … it can be related to your specific genre. The trick is to let another voice come in … think of it as a muse swirling around you … waiting to be invited into your mind and expressed through your finger tips.
7. Know what your writing environment is. I’m always amused when I listen to an interview with an author who proclaims that getting up at four every morning and writing for four straight hours is the way to be a successful author. Really? It sure isn't mine. Not that I’m not averse to getting up if that’s what the body is saying to do … what I rebel against is someone else telling me how I should write—the time frames, the place, the anything. Coffee bars aren't my thing either—although I have many clients who thrive in that atmosphere—and I encourage them to go there … often.
I’m a binge writer—have always been; most likely, will always be. I spend days, weeks, even months discussing it in my head; gathering tidbits of info that I've dropped into a “just in case” file or an expandable file that is actually split up in chapters that will be in the “book.” When I move into my writing mode—it’s fast, furious and usually on target. I can bang out a first draft of a book in a short period of time. Recently, I taped the entire audio program … from scratch … in one day for the new audio and workbook series for Creating Your Book and Author Platform. Granted, my butt was a tad sore because I was on the rug in my office, with papers spread around, mic in hand, voice ready. The next day, the tapes were FedExed to the editor. I headed for a cruise four days later.
No one … and I mean no one … is/was allowed in my private office space when I move into that frame—it’s as if there is a yellow crime scene tape across the French doors to my space. Soft music is on in the background … my “reward” is close by and the fingers are ready. When I come out to take a health break, get a cup of tea, I check in with staff if my input is needed anywhere—otherwise, I’m viewed as “out of sight, out of mind” to all.
Authors have habits … find the ones that work for you, not someone else. Tell those who come into your space your “rules,” your “habits”—and that include kids. Too many times, when you are at work, you may be the only one that understands that. Education is in order. The Author Fatigue Syndrome is in the shadows. The journey to and through authordom is long and loaded with detours and hiccups. And that’s just creating the book. The journey that you will go on to support the book has even more. Take care of yourself. Take care of your book. And do think about that cruise!

 
Dr. Judith Briles 
The Book Shepherd - The Author and Publishing Expert

Create. Strategize. Develop. Publish. Achieve.
Chief Visionary Officer: AuthorU.org